MILAN’S FONDAZIONE PRADA. WHERE ART SPEAKS

TEXT AND PHOTOS: IWONA GACH

MILAN 12.4.2016

ARCHITECTURE ART DESIGN FASHION LIFESTYLE TRAVEL

Opened for the public since May 2015, Fondazione Prada is a „must see” point for every design, art and architecture devoted fan while visiting Milan Design Week.
Muccia Prada, fashion designer and art promotor, has invited OMA Studio led by Rem Koolhaas to restore former distillery buildings dating back to the 1910’ into new galleries grouped around the courtyard in the city’s Largo Isarco neighborhood. You will find here lots of Prada’s luxurious touches including a characteristic four-story tower painted in 24-carat gold leaf and the main building covered with lace-like metal.  As stated by Rem Koolhaas:„The Fondazione is not a preservation project and not a new architecture. Two conditions that are usually kept separate here confront each other in a state of permanent interaction–offering an ensemble of fragments that will not congeal into a single image, or allow any part to dominate the others. New, old, horizontal, vertical, wide, narrow, white, black, open, enclosed – all these contrasts establish the range of oppositions that define the new Fondazione. By introducing so many spatial variables, the complexity of the architecture will promote an unstable, open programming, where art and architecture will benefit from each other’s challenges”.

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While visiting current exhibitions including „The stolen image” curated by Thomas Demand, „To the son of man who ate the scroll” by Goshka Macuga and „An Introduction” reflection is, that Fondazione Prada embraces the idea that culture is deeply useful and necessary as well as attractive and engaging. Their mission, that culture should help people with their everyday lives, and understand how they, and the world, are changing - has just started and is going to be a key for the Fondazione’s future activities.

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After visiting galleries do not forget to have an espresso and stracciatella ice-cream at Wes Anderson-designed cafeteria remaining fifties design.

Fondazione Prada, Largo Isarco 2, Milan, www.fondazioneprada.org

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