SUPER NORMAL KITCHEN

TEXT: WOJCIECH TRZCIONKA, PHOTOS: COURTESY SCHIFFINI

MILAN 9.5.2016

DESIGN

Lepic by Italian brand Schiffini is the first industrially produced kitchen designed by Jasper Morrison after having designed many timeless products for every environment of the home.
Known for thinking outside the box, Jasper Morrison is one of the most successful industrial designers of the past few decades. Together with his colleague Naoto Fukasawa, he defined the term "super normal", which in his opinion answers the question of what „good design” should really be. And the new Italian kitchen is exactly like this: "an apparently easy and intuitive system, but rich in detail".

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Lepic is definitely a unique project which distinguishes itself from the mainstream and for this reason completely fits in with Morrison’s design philosophy. Also the length of the ideation process  was in line with the British designer’s time line: two years to design and above all refine, curate even the smallest details of a complex system which are kitchens.

Lepic is indeed an apparently easy and intuitive system but rich in detail, well  sought after combinations of different materials, and endless composition variations.

These characteristics are typical of Jasper that often uses the images of common and familiar objects and reinterprets them by enhancing these through the details and finishes. www.lepic-schiffini.com, www.jaspermorrison.com

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