HOLON 8.6.2016


The first large-scale retrospective exhibition of designer Oki Sato and his studio Nendo is now open at Design Museum Holon in Israel.
Visitors are walking in between a grid of open-top display cases - a conceptual village, experiencing over 70 works divided into 6 categories of “in between spaces”, providing a window into the creative process of the studio. Nendo’s designs begin by exploring and layering existing preconceptions, and then locating the gaps or “spaces” in between these layers to tie together new ideas.

Placed in the Museum's courtyard and welcoming visitors to the exhibition is ”in the shade”, a new site-specific installation by Nendo supported by Caesarstone. Stretching from the interior to the exterior of the Design Museum Holon’s grounds, the exhibition provides an overall thought-provoking and immersive experience.

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"Design is something that you feel and enjoy. I want my pieces to talk for themselves. It is the small and the normal things that make it really special. Whilst normal and small there is something very interesting, something always hidden in the gaps and space in between”, says Oki Sato.

"It has been a great experience working with Design Museum Holon, and I was very honoured to be offered by Galit Gaon to curate this project. It was quite challenging to present such a beautiful talent such as the collective nendo studio. Oki Sato is truly impressive in his way of surprising us every day with amazing designs that are both simple and sophisticated”, says Maria Cristina Didero, curator of ”Nendo: The space in between” exhibition.

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Oki Sato, who heads the firm Nendo, has been named as one of the brightest talents in a new generation of Japanese minimalist designers. Born in Toronto, Oki graduated with a master’s degree in architecture from Waseda University in Tokyo. Nendo was formed in 2002, after an inspiring graduation trip to the Milan Design Furniture Fair, and has since become one of the most prolific design firms in the world. In Japanese “nendo” means free-form clay, a soft, fluid substance that symbolizes the way the company’s founders wanted to work. The goal of Nendo is to reconstitute the everyday by transforming it into something that is easy to understand. Nendo believes there are many small moments of surprise hidden in everyday life, and they want those who encounter their designs to intuitively feel those moments of surprise.

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Designed by world-renowned architect Ron Arad, Design Museum Holon was inaugurated in March 2010 and has quickly established itself as one of the most exciting recent developments to emerge in the Middle East. The Museum is part of an urban regeneration initiative that aims to transform the City of Holon into a centre for design. Central to Design Museum Holon’s mission is to supply an enriching and thought-provoking environment for visitors to explore exciting and engaging design ideas, principles, processes and objects in a tactile and practical fashion.

”Nendo: The space in between”, Design Museum Holon, from 7 June 2016 until 29 October 2016,,