THE TRAVELLERS’ CABINET

TEXT: WOJCIECH TRZCIONKA, PHOTOS: COURTESY GUFRAM AND STUDIO JOB

MILAN 5.5.2016

DESIGN EVENTS LIFESTYLE

Custom-made with the indefatigable travellers around the world in mind, Globe is the first container to become a part of Gufram’s Multiples collection.
It is a kind of secret chest where you can store the most vivid memories, the most tangible mementoes, and the most precious souvenirs of the experiences accumulated in your travels to the four corners of the globe. The narrative register of this new Gufram Multiple is to open its doors and to discover where the roads have taken you. Studio Job – created by Smeets and Nynke Tynagel – has conceived this small closet by giving a different and personal interpretation to the Gufram universe: they have isolated softness in the polyurethane foam globe set at the heart of the project. The surprise effect is thus even stronger and more intense.

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Globe was a part of „Gufram on the rocks. 50 Years of Design against the Tide” exhibition during Milan Design Week in April. The exhibition explores the first 50 years of Gufram through its most symbolic projects, the ones that in recent years have revived the legend of the brand and its mad and disruptive visions. With a special set up, some of the most representative icons of the history of Gufram invade the gallery's space: from the couch Bocca by Studio65 to Cactus designed by Guido Drocco and Franco Mello, from Pratone by Giorgio Ceretti, Pietro Derossi and Riccardo Rosso, to Sasso and Sedilsasso by Piero Gilardi, from Globe by Studio Job to Magnolia by Marcel Wanders, and many others.

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Charley Vezza, Global Creative Orchestrator of the brand, says: „Gufram was born in Turin in 1966, revolutionizing the domestic landscape and creating, together with other realities of that time, what is known today as Italian Radical Design. Without giving importance to the increasingly intense series of ephemeral fashions and customs, today Gufram continues on this path and remains true to itself: its icons have become fixed points in the common imagination, as rocks around which the current flows. On the occasion of the 50 years of the brand, and now that Radical Design has been historicized and is living a new moment of glory, we decided to display this history of resistance with an exhibition at Galleria Carla Sozzani which has always been a place where counter-current ideas can be expressed freely". www.gufram.it

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